Marketing Associate - Ladder

Role: Marketing Associate

Rank: Entry level

Location: Hybrid (4 days onsite)

Commitment: Full Time

Compensation: GHS 5,000 – 7,500, (National Service GHS 3,000)

We’re a trailblazing fintech startup building a smart wealth management powerhouse that accelerates financial freedom for all. Our solutions combine personal finance with artificial intelligence. If this is your jam, and you’re passionate, forward-thinking, biased for execution and impact, we’d love to have you.

The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate with the marketing team to build and strategize new marketing campaigns. You will be managing different projects and providing support for advertising campaigns. As Marketing Associate, you will build the effort to take Ladder from 0 to 1 through brand development, user acquisition, and engagement. You will contribute to executing our go-to-market strategy, refining our brand identity, and delivering strategic initiatives across various growth x marketing functions to evolve it, including: performance marketing, product marketing, content, community engagement, events, activations, and partnerships. For this role, what we really want is someone who is smart, data-driven, a quick learner, and knows how to take things beyond the finish line.

Responsibilities

1. Implement an effective content marketing strategy that aligns with Ladder’s goals and objectives and gain extensive knowledge on user personas
2. Collaborate with design team to execute our creative vision, produce and align quality content publication and promotion through setting and executing production workflows.
3. Post and maintain multi-platform content across social media, digital and offline channels
4. Contribute to and coordinate marketing campaigns; design and coordinate promotional campaigns, PR, and other multi-channel marketing efforts (digital, press, etc)
5. Develop creative ideas on how to engage our audience online and offline, while organizing various initiatives to cultivate and grow engagement within our community
6. Ensure that all communications align with our brand essence, add value and drive inbound traffic into our product and brand
7. Continuously collect data about target customer segments and personas
8. Leverage research and analysis to devise strategies to acquire, retain, and engage our users
9. Create and maintain reports with a focus on quantitative marketing metrics and KPIs

About You

You’re a great fit if you have the following:

1. Knowledge of marketing strategies, channels, and branding.
2. Digital marketing experience in website, mobile app and online campaign flow development
3. Excellent written & verbal communication skills, with demonstrably impressive copywriting ability
4. Strong analytical thinker with proven ability to translate data into results-oriented strategies
5. Familiarity with social media management, web analytics and SEO for digital platforms.
6. Excited about marketing possibilities in new technologies and emerging trends.
7. Highly meticulous, paying keen attention to detail
8. High personal investment in your work, with a strong sense of ownership & a desire for impact
9. An open mind, while being opinionated and expressive
10. Biased for execution, hunting down every available avenue to get things done
11. highly organized, with a strong sense of prioritization and efficient time management
12. creativity and penchant for business strategy; comfortable taking risks and working outside the box, adopting unusual methods to yield out-of-this-world results

Qualifications

1. Bachelor's degree in Communications, Business Administration, or a related field
2. Relevant work experience in marketing, communications and business development

Nice-to-haves

1. - Fintech experience
2. - A writing sample or portfolio/references to your work
3. - Agency experience is a plus
4. - Some statistics knowledge (eg. if you've have taken a few certs/courses/college credits)

Work Hours

Generally, this role is expected to put in a total of 40 hours of quality work weekly. You will be expected to put in the hours necessary to deliver agreed outputs and meet milestones.

We work mostly async, with an expectation of online responsiveness between 10AM to 6PM GMT.

If you are ready to climb with us and make an impact, we’d love to hear from you.

Interested candidates should send their CVs to careers@myladder.africa

Please note that only shortlisted candidates will be contacted.