Retail Channel Development Manager - Activa International Insurance Ghana Limited

Activa International Insurance is seeking a highly motivated Retail Channel Development Manager to lead the recruitment, development, and performance management of a robust network of retail insurance agents across Ghana.

Key Responsibilities

1. 1. Agent Recruitment & Onboarding
2. Develop and execute a plan to recruit qualified retail agents across targeted markets.
3. Conduct screening, selection, and onboarding of agents with a focus on professionalism and selling ability.
4. Deploy agent-led activations in high-footfall retail locations such as markets, fuel stations, and transport terminals to maximise visibility and customer engagement.

2. Channel Development & Management

1. Build a strong retail agent network that aligns with business growth targets.
2. Regularly monitor agent performance and productivity; implement strategies to increase effectiveness.
3. Identify new retail channel opportunities and lead market activation efforts.
4. Ensure agents have adequate sales tools, marketing materials, and brand support.

3. Training & Capability Building

1. Work with the CSCO to develop a practical, product-based onboarding curriculum.
2. Facilitate regular refresher training on product knowledge, customer engagement, and compliance.

4. Performance Management & Reporting

1. Track KPIs and key metrics: number of active agents, policies sold, revenue per agent, customer satisfaction.
2. Implement recognition, incentives, and reward programs to drive performance.
3. Provide regular reports and insights to leadership on field progress and emerging issues.

5. Compliance & Regulatory Responsibilities

1. Ensure all field sales activities are conducted in line with Activa’s internal policies and ethical standards.
2. Monitor agents to ensure compliance with National Insurance Commission (NIC) regulations, including licensing and documentation.
3. Report suspicious activities or potential misconduct in line with compliance protocols.
4. Ensure proper data protection and confidentiality in the collection and management of client information.
5. Conduct periodic audits and spot checks to verify agent conduct and compliance in the field.
6. Promote a strong culture of integrity, transparency, and accountability across all retail channels.

Key Requirements

1. University degree in Business, Marketing, Economics, or related field.
2. 5+ years’ experience in a similar role, particularly in telecommunications, FMCG, financial services, or agent-based distribution.
3. Strong leadership, team development, and interpersonal skills.
4. Field sales or grassroots market activation experience is a strong advantage.
5. Excellent understanding of Ghana’s mass retail environment and customer behavior.

Apply Now:
Send your CV to: recruitment.gh@group-activa.com
Subject: Application for Retail Channel Development Manager
Deadline: August 15th, 2025