Company Description

Daddy Ash Limited is a trusted distributor, wholesaler, and retailer of cosmetics, beauty, personal care, and household products with key locations across Ghana, including Accra, Kumasi, and Takoradi. We connect both emerging and established brands with consumers, retailers, and resellers through reliable, scalable supply chain solutions. Our commitment to integrity and innovation has built our reputation in product accessibility and market reach. Our dedicated workforce and effective systems ensure we deliver products that enhance daily living.

 Role Description

This is a full-time on-site role for a Digital Marketing Manager located in Accra. The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies, managing social media marketing campaigns, overseeing lead generation efforts, and utilizing web analytics to monitor and improve performance. The role involves collaborating with various departments to ensure marketing goals are met and identifying new opportunities for brand growth and engagement.

 Qualifications

1. Proficiency in Digital Marketing, Lead Generation, and Marketing
2. Experience with Social Media Marketing and Web Analytics
3. Strong understanding of online marketing tools and best practices
4. Excellent communication and project management skills
5. Ability to work collaboratively with cross-functional teams
6. Experience in the beauty and personal care industry is a plus
7. Bachelor's degree in Marketing, Business Administration, or a related field

Function: Customer Development

Reports to:Modern Trade, Emerging Channels, Transformation & Capability Lead, CD

Scope: Ghana

Location: Ghana

Terms & Conditions: Full-Time; Permanent

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

To lead the development and execution of our sales strategy for emerging channels. The role is also responsible for identifying, building, and nurturing relationships with key partners and channels that represent growth opportunities for our brands.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Channel Development & Strategy

• Identify, evaluate and prioritize emerging sales channels, especially beauty stores, Pharma, Petrol Marts and Institutions/OOH.

• Develop and implement go to market strategies for each channel to drive product placement, brand visibility and turnover growth.

• Identify emerging trends and competitive positioning within new channels.

• Work closely with marketing team to develop channel-specific promotional strategies and content that align with brand standards and resonate with shoppers.

• Lead implementation of category and visibility programs in the channels.

2. Customer management

• Identify, build and maintain strong relationships with channel partners to enhance collaboration.

• Negotiate with channel partners for better terms and conditions to drive growth.

• Lead joint business plans development and alignment with customers

• Provide customer insights, foresights and channel understanding for input in the development of joint business plans (Joint Business Plan).

• Gather and provide competitive information to headquarters

• Monitor pricing & ensure application of correct prices at POS

3. Sales growth

• Drive achievement of sales targets within emerging channels, ensuring alignment with overall sales growth objectives.

• Monitor and analyze sales performance within emerging channels, implementing improvements as necessary to maximize growth

• Drive assortment and act on availability of our brands

• Track and report on channel and category sales performance metrics, providing regular insights and recommendations to CD leadership.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Sales experience or business development, with a focus on emerging channels.

• Strong understanding of sales metrics and performance analysis

• Proven ability to negotiate, influence, and manage high stake partners

Skills

• Shopper Marketing

• Category Management

• Excellent negotiation and presentation skills

• Excellent analytical Skills

• Joint Business Planning

• Trade Management

• Customer Relationship and Management

• Commercial Strategy

• NRM Levers 3/4/5

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

APPLY HERE

Ideolux designs, engineers and produces high-quality LED Lighting. Our project-grade products, systems and services comply with international quality & safety requirements

Responsibilities

1. Develop and manage a content calendar aligned with Ideolux’s brand style, marketing strategy, and business goals.
2. Collaborate with the graphic design team to ensure a cohesive, premium brand aesthetic across all platforms.
3. Engage with followers by responding to comments and messages promptly and professionally, fostering strong community relationships.
4. Monitor industry trends, hashtags, and competitor activities to refine content and strengthen positioning.
5. Optimize all social media profiles (Instagram, LinkedIn, YouTube, Pinterest, Facebook, Google My Business) for brand consistency and lead generation.
6. Schedule and publish posts at peak engagement times, ensuring relevance to target audiences.
7. Track and analyze performance metrics, generating monthly reports on follower growth, engagement, reach, website traffic, and ROI.
8. Plan and execute campaigns for product launches, events, awards, and thought leadership initiatives.
9. Coordinate influencer, partner, and industry collaborations to expand brand reach.
10. Provide strategic recommendations to enhance engagement, conversion, and overall social media performance.
11. Stay up to date with emerging social media tools, B2B marketing trends, and best practices.
12. Work closely with the marketing and sales teams to ensure social media efforts support lead generation and business growth.

Qualifications

1. 1–3 years of social media management experience, preferably in B2B marketing, design, architecture, or premium brands.
2. Strong understanding of Instagram, LinkedIn, YouTube, Pinterest, Facebook, and Google My Business best practices.
3. Hands-on experience with analytics and scheduling tools (Zoho Social, Meta Business Suite, Google Analytics, or similar).
4. Excellent copywriting, communication, and storytelling skills.
5. Strong visual sense with an eye for luxury brand aesthetics.
6. Creative, proactive, and detail-oriented with the ability to manage multiple platforms and deadlines.

Benefits

Health Insurance after probationary period

Salary varies based on skills and experience

Design Computer Provided

WFH/Remote Set up

Yearly Bonus and Appraisal

Working Schedule in UAE time

Monday to Friday 9:00am – 6:30pm

Saturday 9:30am – 12:30pm

Sunday – off

Total working hours: 48 hours

Job Category: Marketing

Job Type: Full Time

Job Location: Remote

Experiences Level: Intermediate Junior

APPLY HERE