Unilever is currently hiring for Key Account Manager, Emerging Channels
Function: Customer Development
Reports to:Modern Trade, Emerging Channels, Transformation & Capability Lead, CD
Scope: Ghana
Location: Ghana
Terms & Conditions: Full-Time; Permanent
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
JOB PURPOSE
To lead the development and execution of our sales strategy for emerging channels. The role is also responsible for identifying, building, and nurturing relationships with key partners and channels that represent growth opportunities for our brands.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
1. Channel Development & Strategy
• Identify, evaluate and prioritize emerging sales channels, especially beauty stores, Pharma, Petrol Marts and Institutions/OOH.
• Develop and implement go to market strategies for each channel to drive product placement, brand visibility and turnover growth.
• Identify emerging trends and competitive positioning within new channels.
• Work closely with marketing team to develop channel-specific promotional strategies and content that align with brand standards and resonate with shoppers.
• Lead implementation of category and visibility programs in the channels.
2. Customer management
• Identify, build and maintain strong relationships with channel partners to enhance collaboration.
• Negotiate with channel partners for better terms and conditions to drive growth.
• Lead joint business plans development and alignment with customers
• Provide customer insights, foresights and channel understanding for input in the development of joint business plans (Joint Business Plan).
• Gather and provide competitive information to headquarters
• Monitor pricing & ensure application of correct prices at POS
3. Sales growth
• Drive achievement of sales targets within emerging channels, ensuring alignment with overall sales growth objectives.
• Monitor and analyze sales performance within emerging channels, implementing improvements as necessary to maximize growth
• Drive assortment and act on availability of our brands
• Track and report on channel and category sales performance metrics, providing regular insights and recommendations to CD leadership.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
• Sales experience or business development, with a focus on emerging channels.
• Strong understanding of sales metrics and performance analysis
• Proven ability to negotiate, influence, and manage high stake partners
Skills
• Shopper Marketing
• Category Management
• Excellent negotiation and presentation skills
• Excellent analytical Skills
• Joint Business Planning
• Trade Management
• Customer Relationship and Management
• Commercial Strategy
• NRM Levers 3/4/5
Leadership
• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.