MARKETING MANAGER
JOB OPENING
Posting Title: MARKETING MANAGER
Department/Office: AbtonCrafters – Marketing & Communications Directorate
Duty Station: Hybrid – Remote and On-site (AbtonCrafters HQ – 8th Fl, One Airport Square, Airport City, Accra, GH)
Contract Type: Full-Time, 9-Month Probation Leading to Fixed-Term
Company Description
AbtonCrafters is a leading African travel solutions company delivering corporate, government, and leisure travel experiences across multiple destinations. We are expanding rapidly and building a high-performance team driven by excellence, accountability, results, and innovation.
Role Description
The Marketing Manager leads all marketing and communication activities—brand positioning, campaigns, digital marketing, content direction, and lead generation to support sales growth.
Key Responsibilities
• Develop and implement the overall marketing strategy and calendar.
• Plan and execute campaigns for major trips and corporate offerings.
• Manage digital marketing (social media, ads, email).
• Coordinate content creation with the Social Media/Content Officer.
• Track campaign metrics and optimise for ROI.
• Support Sales with pitch decks, brochures, and marketing materials.
• Manage influencer and Travel Marketer collaborations.
• Liaise directly with the sales team to ensure achieved targets
Competencies
• Strong strategic and digital marketing skills.
• Good understanding of social media, ads, and analytics and ability to use it effectively.
• Excellent communication and creative thinking.
• Ability to work with multiple stakeholders and deadlines.
Education & Experience
• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3+ years’ experience in marketing, preferably in services/travel/hospitality.
Performance Targets
• Minimum 500 qualified leads generated per month.
• At least 30 confirmed bookings monthly from digital channels.
• Monthly revenue invoice range: GHS50,000 – GHS100,000
• Social media growth of +1,000 followers per month (combined platforms).
Salary
• GHS 2,500/month (Possible increase after probation)
• Performance bonuses tied to conversions.
How to Apply
Send CV + Cover Letter to:
careers@abtoncrafters.com
Subject: Marketing Manager Application