Digital Marketing and IT Support officer - Shornaa Island Amusement Park

JOB TITLE: DIGITAL MARKETING & IT SUPPORT OFFICER

LOCATION: LA, ACCRA

JOB PURPOSE

This role seeks a creative and tech-savvy digital marketer & IT support officer to manage the park's online presence to enhance brand awareness, drive on-line engagement, digital campaigns, analyses performance metrics etc and provide software-related IT support to staff. This role combines content creation, social media management, and photography/videography with software systems support for smooth park operations.

The Executive works closely with internal teams and external partners to ensure consistent brand messaging across all digital channels while staying current with emerging trends, tools, and best practices in digital marketing.

KEY RESPONSIBILITIES

1. Develop and implement digital marketing strategies for the parks attractions, events, products, and services.
2. Manage the Company's social media platforms including Facebook, Instagram, TikTok, X (Twitter), YouTube, and other relevant channels.
3. Create, schedule, publish, and monitor engaging digital content, monitor social media trends and recommend innovative marketing initiatives.
4. Manage online promotions, competitions, and customer engagement activities.
5. Respond to online enquiries, comments, and messages in a timely and professional manner.
6. Develop creative storytelling content, i.e. flyers, reels, hashtags etc., that reflects Shornaa Island brand and its activities.
7. Ensure consistency of branding and messaging across all digital platforms.
8. Maintain and organize the Company's digital media library.
9. Provide first-level software and user support to employees.
10. Ensure adherence to IT security and data protection practices.

QUALIFICATIONS & EXPERIENCE

1. HND or degree in Marketing, Communications, Digital Marketing, or related field
2. 2-5 years in social media management, digital advertising, and content creation
3. Skills in creative storytelling and engaging content creation, multimedia skills (graphics, video, basic design tools), community engagement and customer interaction management, campaign planning, analytics and optimization shall all be an added advantage
4. Optional but valuable Professional certifications in google Ads/ Analytics, Meta (Facebook/Instagram etc.) marketing, SEO/HubSpot social media or Content Marketing
5. Strong understanding of social media platforms, digital advertising, SEO/SEM, and analytics tools.
6. Proficiency in content creation tools, such as Canva, Adobe Photoshop, Adobe Illustrator, CorelDraw Cap Cut and other graphic design/video editing software is desirable

How to Apply

You can apply for the role by sending your CV and Cover letter to careers.shornaaisland@gmail.com, using the

job title as subject.

Only shortlisted applicants will be contacted.