Social Media Executive - SBP Africa Ltd

 

Social Media Executive (Graphic Design & Digital Marketing) 

Job Summary 

The Social Media Executive will be responsible for planning, creating, designing, publishing, 

and managing content across the company's social media platforms to increase brand awareness, 

generate leads, drive engagement, and support business growth. The role requires strong graphic 

design capabilities, content creation skills, and experience in social media marketing, digital 

advertising, and analytics. 

The successful candidate will develop visually appealing content, manage online communities, 

execute marketing campaigns, and ensure a consistent brand presence across all digital channels. 

Key Responsibilities 

Social Media Management 

 Develop and implement social media strategies aligned with business objectives. 

 Manage company social media accounts including Facebook, Instagram, LinkedIn, X 

(Twitter), TikTok, 

 YouTube, and other relevant platforms. 

 Create and maintain a monthly content calendar. 

 Schedule and publish content across all platforms. 

 Monitor and respond to comments, messages, and inquiries promptly. 

 Grow social media followers, engagement, and online visibility. 

 Monitor industry trends and competitor activities. 

Graphic Design & Content Creation 

 Design professional graphics, banners, flyers, posters, brochures, infographics, and 

promotional materials. 

 Create engaging social media creatives and advertisements. 

 Develop visual content consistent with company branding guidelines. 

 Design recruitment campaigns, promotional materials, and event branding assets. 

 Develop, edit photos and videos for social media campaigns. 

 Create motion graphics and short-form video content where applicable. 

 Digital Marketing & Lead Generation 

 Execute digital marketing campaigns to generate leads and increase conversions. 

 Support online advertising campaigns on Meta, LinkedIn, Google, and other platforms. 

 Optimize content for audience engagement and brand awareness. 

 Assist in email marketing and content marketing initiatives. 

 Promote company services, products, events, and campaigns. 

Website & Content Support 

 Assist in updating website content and career portals. 

 Create blog graphics and promotional content. 

 Ensure all digital content aligns with SEO and branding requirements. 

Analytics & Reporting 

 Track and analyze social media performance metrics. 

 Prepare weekly and monthly performance reports. 

 Monitor campaign effectiveness and recommend improvements. 

 Use analytics tools to evaluate audience behavior and engagement. 

Brand Management 

 Ensure consistency of brand messaging and visual identity. 

 Protect and enhance the company's online reputation. 

 Maintain professional standards across all digital platforms. 

Key Performance Indicators (KPIs) 

 Monthly growth in followers and audience reach. 

 Engagement rate across social media platforms. 

 Number of qualified leads generated through social media campaigns. 

 Content production targets achieved. 

 Website traffic generated from social media. 

 Campaign conversion rates. 

 Brand visibility and audience growth. 

 Timely delivery of creative materials. 

 Response time to social media inquiries. 

Qualifications & Experience 

 Bachelor's Degree or Diploma in Marketing, Communications, Graphic Design, Digital 

Marketing, Multimedia, or a related field. 

 Minimum 2–3 years' experience in social media management and graphic design. 

 Proven experience managing business social media accounts. 

 Experience running paid social media campaigns is an advantage. 

 Proficiency in Adobe Photoshop, Illustrator, InDesign, and Canva. 

 Knowledge of Adobe Premiere Pro, After Effects, CapCut, or similar video editing tools. 

 Experience with Meta Business Suite and LinkedIn Campaign Manager. 

 Knowledge of content scheduling tools. 

 Basic photography and videography skills. 

 Understanding of SEO and digital marketing principles. 

 Proficiency in Microsoft Office and Google Workspace. 

 Strong copywriting and content creation abilities. 

 Excellent communication and interpersonal skills. 

 Attention to detail and brand consistency. 

 Strong organizational and project management skills. 

 Ability to work under pressure and meet deadlines. 

 Innovative and trend-conscious mindset. 

 Analytical and results-oriented. 

Expected Deliverables 

 Monthly content calendar. 

 Daily social media posts and engagement. 

 Weekly campaign performance reports. 

 Marketing creatives. 

 Video content and promotional materials. 

 Lead generation campaigns. 

 Brand awareness and engagement initiatives. 

 Social media analytics dashboard. 

Salary 

Competitive and commensurate with experience. 

How to Apply: 

Interested candidates should submit their CV via email to recruitment@sbpafrica.group or send their 

application via WhatsApp to 0547125675.